When it comes to marketing, you need the right tools. It is important for companies and brands to analyze information about their customers to make decisions that will help them grow. There are many different options when it comes to consumer insights tools; some offer more functions than others or might have better customer support. In this blog post, we take a look at the best consumer insights tools on the market today and examine what makes them stand out from the rest.
It is a marketing intelligence platform that brings all of your data together and analyzes it to help you make smarter and faster decisions. It offers full visibility into the performance of each channel across devices, ad networks, geographies, and apps, which allows marketers to take action quickly on insights. The easy drag & drop interface means there is no need to spend hours setting up new data feeds, and the API connection means you can automate your marketing workflows.
Datorama also has a customer support line available 24/seven which makes it convenient for users who have questions or issues with their account. The pricing starts at $800 per month, but there are discounts offered when you sign up for a longer contract.
Mixpanel is a consumer insights that helps you understand your users’ behavior and measure the success of your marketing campaigns. It allows you to track user engagement across multiple devices, see how people are using your product, and identify where they are dropping off. You can also use Mixpanel to create A/B tests and measure their results.
Mixpanel has a very user-friendly interface and makes it easy to get started. It also offers great customer support, with 24/seven email and chats support as well as phone support during business hours. The pricing starts at $150 per month for up to 500,000 data points.
Swrve is a mobile marketing automation platform that helps you acquire and engage users, measure campaign performance, and improve customer value. It provides an in-app messaging system to target the right people with the right message at the right time. The A/B testing feature allows you to test different app or website versions to see which performs better.
Swrve is a consumer insights easy to navigate, and it has a great customer support team that can be reached by email or phone during business hours. The pricing starts at $1500 per month for up to two million users, but discounts are available when you sign up for longer contracts.
Tableau is a data visualization and analysis software that creates interactive graphs, charts, and maps. It helps you see your data in a whole new light so you can discover hidden insights and make better decisions. With Tableau, you can connect to any data source, including social media platforms, databases, and spreadsheets.
Tableau offers amazing customer support, with live chat and email assistance available 24/seven. It also has an extremely user-friendly interface suitable for beginners or experts alike. The pricing starts at $35 per month, but there are discounts when you sign up for a longer contract of two years.
IBM Watson Analytics
IBM Watson Analytics is an artificial intelligence software that helps marketers make sense of their data. It can recognize patterns in your data and draws insights from them to help you answer questions, predict trends, or discover business opportunities. You upload the file with your relevant information into the system, and it will walk you through a step-by-step analysis.
IBM Watson Analytics is backed by IBM’s world-class customer support, which is available 24/seven via phone or email. It also has a user-friendly interface that makes it easy to get started. The pricing starts at $30 per month, but discounts when you sign up for a more extended contract.