A startup environment is incredibly exciting and fast-paced. This also means that it often feels like there are not enough hours in the day to get all your to-dos done. Especially if you are working with a small team, you tend to be a marketer, accountant, product designer and web developer all at the same time.
We will introduce you to a tool that can help you tick off some of those to-dos in record time and create amazing results for your business. All of these revolve around custom stickers. Yes, stickers! You might have collected those sticky beauties as a child? Well, now it is time for them to shine in the corporate world. Are you ready to learn how you can use them to hit your growth targets and reach new customers? Then read on.
1. Brand your products
Did you know that according to a 2018 study, 7 out of 10 customers say their purchase decisions are influenced by product packaging? This means we should not neglect our product’s packaging as it is a real chance to reach new customers.
Custom stickers and labels are perfect for this. You can choose the design you would like printed on your stickers as well as their size, shape and the materials you want them printed on. Many sticker printing businesses create your stickers within days, ready for you to get sticking,
There are many different types of stickers you can choose from to really make your products stand out. These reach from luxurious effect materials to the most versatile white vinyl and even compostable, eco-friendly options. Using the right stickers for your packaging is a way to communicate your brand’s features and high product quality to your customers.
2. Add free stickers with every purchase
Little is more effective than adding free stickers with your orders. When you order stickers in bulk, they usually only come to a few cents per sticker. This means you can add free stickers without breaking your marketing budget.
The beauty of this tip is that stickers are not perceived as an advertising tool. Instead, we consider free stickers to be a gift. The giving of gifts is incredibly powerful and a long-established marketing strategy. When we receive a gift, it evokes a psychological reaction referred to as the rule of reciprocity.
When we are given a gift, we feel the need to return the favor to the person who handed us a gift in the first place. In a business context, this can take the shape of a repeat purchase, a post on social media or a recommendation. If you love this tip, then give custom vinyl stickers a try. They are super resistant and will give your customers the best possible experience.
3. Communicate with your customers
This tip is great for all businesses, but especially essential for e-commerce businesses. If you are part of an e-ecommerce startup, the first physical interaction your customers will have with your brand is when they receive their order. Ensure that this experience is just as well engineered as your sales funnels and marketing messages.
To do that, brand your shipping boxes and envelopes with custom labels. A simply designed, welcoming message will make your order stand out for the other parcels customers receive each month. You can even use this label to seal your shipping boxes, securing your products and generating a great brand experience.
You can even take this a little further and change your message every month or add themed stickers to your packaging. Themed stickers are a great way to keep surprising your repeat customers with adapted packaging. You can use stickers to create awareness or celebrate national holidays. No matter what you will be using them for, you can make your customers smile and forge positive associations with your business.
Are you ready to transform your business with custom stickers and labels? We hope so and cannot wait to see what you will be creating next. Please share your experiences, ideas and questions in the comment section below.